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Highton, Victoria. January 2014.
Bruce was walking Brady when Brady decided it was time.
As Bruce bent down with a green plastic bag in hand, the thought landed:
This bag will still be in the ground long after both of them are gone. This isn't right.
He texted an old colleague who worked in materials and asked if there was anything better.
Two hours later, the answer came back - Cornstarch!
It took another two years to get the bag right. Hundreds of walks with Brady as chief tester.
Then it was ready.
Certified compostable pet waste bags.
Made from a plant-based blend of PBAT and cornstarch, not plastic.
Certified to Australian standard AS 4736 and European standard EN 13432.
If it's not certified, it's got plastic in it.
Plastic bags not in Landfill
The Billion Bag Mission
Brady was the dog behind the brand.
When he passed, the mission got serious.
One billion plastic bags kept out of the ground.
That’s what we’re building toward.
The number moves every time someone chooses Oh Crap.
Over one hundred thousand dogs are already part of the #OhCrapFamily.
So far we've kept more than 60 million bags out of landfill.
We are a community that will keep growing.
The Difference The #OhCrapFamily Have Made:
Live
Bags saved from landfill
Dogs part of the #OhCrapFamily
Join us on our Billion Bag Mission.
It's the first target. The range is expanding. Our family is growing.
The community is doing what communities do when they believe in something.
Making a difference has many angles.
If a plastic material claims to be compostable in Australia, it must comply with Australian standard AS 4736‐2006. This standard provides assessment criteria for plastic materials that are to be biodegraded in municipal and commercial aerobic composting facilities.
This Australian standard is similar to the widely known European EN 13432 standard, but has an additional requirement of a worm test.
In order to comply with the AS 4736‐2006, plastic materials need to meet the following requirements
- Minimum of 90% biodegradation of plastic materials within 180 days in compost
- Minimum of 90% of plastic materials should disintegrate into less than 2mm pieces in compost within 12 weeks
- No toxic effect of the resulting compost on plants and earthworms
- Hazardous substances such as heavy metals should not be present above the maximum allowed levels
- Plastic materials should contain more than 50% organic materials.
The Australian Bioplastics Association (ABA) leverages a third‐party verification system to assist manufacturers, distributors and retailers to communicate their compliance to this standard hence verify product quality with respect to biodegradability claims.